Durex Profits On The Rise
The addition of a new type of condoms and sex toys has lifted the growth in sales at Durex to a record 10%. SSL, the owner of the Durex brand, has promised further growth as it launched a new line of sex aids for men which will be available in Boots and Tesco.
At the beginning of this year the company backed out of talks to launch the Durex Play range of vibrators over concern of a conservative backlash. It would appear, however, that these kinds of products such as these are gradually gaining marketplace acceptance.
SSL also claimed that the global market share of Durex had risen to approximately 30% following strong growth in Eastern Europe and the US, and as the result of the launch of innovative condoms, such as Tingle, which is coated with a lubricant that gives a tingling sensation, and Pleasuremax, which is ribbed.
Shoes and Sex are apparently still selling well for SSL International which is the firm that makes School footwear and Durex condoms. The company announced that with the help of acquisitions it was confident of increasing earnings per share by 50% in the three years to March 2012.
Until June 2013, SSL has agreed a new banking facility of £410 million which will replace a £220 million facility. The firm also said that it was aided by investment in promotion and advertising and that the first half sales growth in its consumer brands had continued, despite the difficult trading environment.
It appears that both Scholl and Durex continue to perform as expected and the recent acquisitions are growing well. Scholl foot care and Durex condoms owner SSL International also said today that sales were continuing to grow in spite of difficult trading in many countries.
The former Soviet Union is among the recent acquisitions of the group and is now their second biggest condom market is performing well ahead of expectations. The London based company, whose biggest UK base is at Trafford Park, also said growth was the result of continued promotion, advertising, and investment in innovation.
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